Creative Director & Photographer
Increments S/S 2025 Lookbook
Increments is a Canadian fashion brand built around the idea that growth and transformation happen one small step at a time. Their name reflects this mindset — a daily reminder to celebrate progress, embrace resilience, and pursue long‑term goals with intention rather than instant results. The brand’s core philosophy centers on turning life’s challenges into momentum and empowering those who wear the clothing to feel confident in their bodies and their personal journeys.
Creative Director & Photographer: Elle Edwards
Stylist: Beatrice Carre
H/MUA: Neve Kerry
Video: Shaddy
Model 1: Naomi Carre
Model 2: Cassandre (DucleDo)
Client: Increments
